This campaign grabbed attention by flipping the stereotype of youth skate culture - spotlighting unexpected elderly skaters. It embodies Vans’ irreverent, subcultural voice while injecting humour and inclusivity into the brand’s narrative.

We staged surreal yet grounded visuals of older skaters styled in Vans apparel. The concept merges street photography energy with editorial polish, creating imagery that feels authentic, playful, and disruptive in equal measure.

Humour + heritage combined to create a shareable campaign moment

MOOD

Irreverent, playful, and proudly rebellious.

Visuals designed to work across social feeds, outdoor posters, and retail displays

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