This was a full campaign set for Supreme - capturing the brand’s raw street identity through a cinematic lens. “Sold out since ’94” paid tribute to Supreme’s roots in NYC skate culture.

We used AI to simulate gritty street 35mm film photography - candid portraits, moody cinematic lighting, and documentary-style composition. The campaign leaned on urban textures, raw realism, and photorealistic detail to create the feeling of a filmic ad campaign shot in the city. Supreme’s red and white branding cut through each frame, anchoring the images in the brand’s legacy.

35mm film realism with candid street culture energy

MOOD

gritty, cinematic, and raw

urban textures and moody light define the campaign aesthetic

Rooted in raw street culture, but cinematic enough for large-scale ad placements. The visuals captured the authenticity and scarcity that define supreme - “Sold out since ’94.”

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