This campaign placed Ray-Ban sunglasses in a sun-soaked, coastal setting. Designed around the idea of spontaneity and freedom, “let’s go to the beach” captured summer as a state of mind - carefree, stylish, and iconic.

We staged cinematic lifestyle imagery at the seaside: friends gathering, sun glare bouncing off lenses, sunglasses in the sand. The direction balanced authenticity with editorial polish, evoking the nostalgic feel of summer campaigns while keeping the visuals modern and shareable.

Ray-Ban framed as a cultural accessory, not just a product

sun-soaked, carefree, and iconic

MOOD

Campaign assets were built for multi-channel reach - from social media to print ads. The imagery celebrated summer spontaneity while reinforcing Ray-Ban's timeless position in culture, giving the brand a fresh seasonal narrative with global appeal.

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