LUCIFER is a new clothing brand built around bold streetwear identity. For the launch campaign, Leptente developed a complete visual system - cinematic imagery, motion content, and brand-aligned styling - designed to introduce the brand to market with clarity and impact.

The project focused on creating a distinct editorial voice for Lucifer: confident, edgy, and impactful across social, digital, and campaign placements. We explored multiple directions and refined them into a cohesive launch set that positioned the brand for growth.

Visual tension turned into a unified campaign statement

playful defiance with a bold edge

MOOD

Campaign assets scaled seamlessly across platforms, powering both physical placements and digital storytelling.

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