This campaign reimagines the classic “Got Milk?” message with a bold reversal - the cows demand their milk back. The concept plays with humor and confrontation, using editorial-style imagery to spark conversation around sustainability and consumption.

We used AI’s infinite creative range to explore surreal and cinematic scenarios, then refined them into a cohesive visual system. The imagery contrasts playful satire with high-fashion aesthetics, creating a campaign that feels both disruptive and iconic.

Campaign image set (hero visuals + variations)

Playful protest with cinematic surrealism

MOOD

The campaign visuals were designed to be visually striking and instantly shareable, optimized for both physical print placements and digital engagement.

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